While the tools of social media are easily accessible, the rules of the road are not necessarily intuitive. It’s a new communications landscape, with tremendous opportunities but also a lot to learn. We developed these guidelines to provide everyone at the university—from communications professionals to department administrators—with basic guidance on how to best use social media toward communications goals, both as the owner of an account and as a user/contributor. seo The suggestions and best practices outlined here can help you use these channels effectively, protect your personal and professional reputation, and follow university guidelines. We also hope that these guidelines spark conversations among social media practitioners on campus to learn from each other as we explore these emerging platforms.

From https://backlinko. Com/social-media-users september 2, 2021 4. 48 billion people currently use social media worldwide, up more than double from 2. 07 billion in 2015 the average social media user engages with an average of 6. 6 various social media platforms. The social media growth rate since 2015 is an average of 12. 5% year-over-year. However, growth is on the decline with 2019-2020 data revealing a 9. 2% growth rate by region, social media growth in 2019-2020 is led by asia: +16. 98%, africa +13. 92%, south america +8. 00%, north america +6. 96%, europe +4. 32%, and australasia +4. 9% 60. 99% of the 7.

Many, including ourselves, have commented on the likelihood of twitter losing users as people look to more visual and video-based platforms for their content. However, the delivery of fast (sometimes immediate) updates and news about important issues in japan, as well as the participation of many of the nation’s most influential politicians, celebrities and brands, makes twitter a unique place for citizens to find out what’s going on, supporting the platform’s ongoing popularity. We predict that businesses will continue to take advantage of twitter’s large user base through customer retention tactics, however, we also suspect that more marketers (especially those actively engaged in market research ) will use twitter as a social listening tool.

If we look specifically at the 16-64 age range, a whopping 98% of people access social media, and 90% of them actively engage or contribute to social platforms. (source: influencer marketing hub ).

And beyond their utility as photo- and video-sharing platform, social media platforms have also increasingly become avenues for shopping. Both snap and instagram have been leaning heavily into commerce as a way to further monetize and drive engagement on their platforms. Instagram has rolled out a number of options for users to shop directly from stories and posts over the past couple years. And this year, snap has launched new augmented reality try-on capabilities in an early bid to allow users to digitally test out apparel, accessories and beauty products before purchasing. And companies have been working on building out visual search for shopping.

10 New Social Media Platforms & Apps To Have On Your Radar

Social media has drastically changed in the last decade, introducing platforms like instagram , snapchat and tinder into our daily routine. While facebook was undoubtedly the king of social in 2010, there were also a variety of apps making moves on the scene: chat platform aim , discovery engine stumbleupon , and social game club penguin. Here are 13 of the most popular and notable social networking apps a decade ago that have since dropped away into the background or have shut down completely. Visit business insider's homepage for more stories. By 2010, facebook had established itself as the social networking site to use. specific

What’s in this report? through our research, representing more than 2. 7bn internet users around the world, we’ve analyzed social media use, the top performing platforms, and the #trending behaviors around the globe. Bringing answers to your burning questions: which apps are becoming more popular? what trends are taking hold in china, and will they move west? how are stories and ar tools evolving? are influencers going out of fashion? get the answers you need to keep consumers engaged, get ahead of the curve, and stay on trend with your audience.

Global social media StatISTICs

Social media is a valuable tool for communicating locally or globally, as well as sharing, creating, and disseminating information. This platform also aids in product marketing by providing evaluations, suggestions, and advertising.

Another growing point of emphasis for social media in the future, according to entrepreneur, will be video content. Video marketing already has a substantial presence in the u. S. , where it is a $135 billion industry in 2020 , according to social media today. According to hubspot’s “ the ultimate list of marketing statistics for 2020 ,” video became the no. 1 form of media used in content marketing in 2019, surpassing blogs and e-books for the first time. Video’s prominence as a marketing tool is expected to continue to grow, based on the latest information in wyzowl’s “ the state of video marketing in 2020 [new data].

Editor’s note: we will attempt to keep this updated roughly every six months. Check back for updated statistics. Thanks to everyone who has contributed feedback to keep this graphic as accurate as possible. With all of the various social media outlets that people are using these days, we thought it would be nice to come up with an infographic that breaks down each of the most popular social outlets into digestible snippets demonstrating advantages of each and how they can be best utilized. Learn how to best leverage each platform with this social media comparison infographic. Enjoy!.

Ranked by which social network they use most often, snapchat is now in second position across the entire united states, with 8% of americans citing snapchat as the place they visit most. Instagram is third at 7%. Both are far, far behind facebook, a place that 61% of social media using americans say is their favorite. Note that last year, snapchat was tied for fifth in this preference list. This is a particularly noteworthy snapchat statistics because it demonstrates that rising awareness is leading to increased trial, and increased trial is leading to robust stickiness. All very positive indicators for future growth.

(statista) (statista) (datareportal) there are 67 million internet users in the uk , the majority of whom have a social media profile. More specifically, 2022 social media use statistics show there are 57. 6 million active users of social networks, accounting for 84. 3% of the uk’s entire population. In terms of social media penetration, britain is well above the global average of 45% and ranks 16th on the worldwide list, climbing two spots since last year.

Social media audience overlaps

Editor's note: this post was originally created in 2018 and has since been updated to reflect 2022 data. 42% of the world's population — a whopping 3. 2 billion people — use social media. That’s a lot of social media demographic research to sort through when you want to zero in on understanding audience characteristics of specific networks — and we know the last thing a social marketer has is time to spare. That’s why we’ve done all the heavy lifting for you. Our updated 2022 social media demographics guide surfaces the demographic data you need to inform a smart strategy, like age, gender, and income — plus device usage and site behavior in one easy-to-read infographic.

According to the report, the majority of facebook users in singapore are between the ages of 25 and 34. This age group accounts for 34. 7% of facebook users in singapore. The second largest group, meanwhile, is between the ages of 35 and 44. As for singapore’s younger demographic, they spend time largely on social media platforms such as youtube and tiktok. A similar trend could also be seen for instagram, where 85% of users are aged between 16 and 24 years. "though not as popular as youtube and instagram, tiktok has also managed to captivate much of the island’s younger audiences.

Reasons for using social media

Even though there are a lot of different social media platforms, the vast majority of people use facebook. They recognize facebook as the social media platform that has the most users, and they use it for a variety of different reasons. If you do not already use facebook. You should read the information presented above regarding the various reasons why facebook is the most popular social media platform. I really hope that by the time you finish reading, you will have gained some knowledge and benefit.