You want to create high-performing content. You’ve tried agencies, freelance platforms, and internal resources, but the results just aren’t there. The missing piece is contently’s industry-leading content
marketing
platform. We empower marketers with the tech, talent, and strategic insights they need to tell stories that break through the noise. See how contently’s enterprise customers drive an average of $13.
1m in content value and a 6x roi in just months.
If you’re going to be putting valuable resources into growing your content strategy , then you have to make sure your efforts are actually paying off. The last thing you want is to spend time budgeting for content marketing and then discover later that you don't have any way of knowing whether your investment paid off. Many marketing teams struggle in this area because there are so many different metrics you could track to determine your content’s performance. However, before you can even begin to set these key performance indicators accurately, you must be crystal clear on your purpose for creating content and how it fits within your strategy.
Best Content Marketers to Follow on LinkedIn and Twitter
Content angle refers to the main “selling point” of the content. For example,
people
searching for “how to make sangria” want the recipe to be easy. If you don’t put your content in front of people who care, your newly published content will be practically invisible. At ahrefs, we promote every piece of content we publish. At the minimum, we:
send new blog posts to our newsletter subscribers. Share it on all our social accounts (facebook, twitter, linkedin). Reach out to people we mention in our content. Run ads (facebook, twitter, quora, etc.
). You’ll have to do at least this much to get your content out—or if you’re a new site, even more.
Engage Your Target Audience With Content Marketing
The purpose of content marketing is to drive both inbound customer engagement and organic searches (using search engine optimization, or seo) from a defined audience, which can then be nurtured to convert into valuable customers. Content is strategically created or curated, and distributed in key locations across the internet to attract customers to your website.
1. Online Content Marketing
Content marketing looks like any kind of media, so generally, we recognize it in its particular channel. For example, it could be a blog, such as indium’s blog from one engineer to another , which is a lead generation effort for the company targeting engineers. It could also be a newsletter, such as the hustle , owned by hubspot. It could be an event, such as dreamforce from salesforce. Com. Or, it could be an online training site, such as alpha universe , run by sony. Once a company finds content marketing success, the small content efforts end up looking like full-fledged media enterprises.
2. Social Media Content Marketing
Content distribution involves using different channels to promote your content to the audience. The channels can be categorized into the following groups: owned: distributing content using properties that you own like your website, your opt-in database, etc. Shared: using third-party websites to distribute content. Shared channels, including social, professional & messaging networks. Earned: publishing articles, speaking opportunities, events, and awards are covered under earned media. Paid: any channel that requires you to pay to reach the audience is covered under the paid channels. Why do you need a content distribution strategy? without a content distribution strategy, even the most innovative and groundbreaking content would never be discovered.
What do your audiences need to know from you? use search and social media, plus conversations with customers and your internal personnel (sales and customer service, especially), to better understand the information and persuasive requirements of your customers. Then, organize those needs by persona and funnel stage to create a map of necessary content. Remember: don’t settle for data—get real insights. This requires customer conversations, not just spreadsheet mining.
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